AXE - Long Lasting
AXE
Long Lasting
Axe launches hilarious long lasting campaign for those who take too long.
2025
Film
Campaign
Advertising
Production
Under the direction of award-winning filmmaker Andreas Nilsson, AXE delivers a brilliantly simple yet irresistibly funny film. The spot dramatizes the agonizing slowness of a lovable guy, who embarks on an endless journey across a ridiculously long couch to reach his date—who, by the time he arrives, is already half-asleep. We won’t spoil the ending, but let’s just say—you can probably guess.
Because when you have the power of a fragrance that lasts, timing doesn’t matter.
The campaign will roll out across Latin America and Europe, with this film leading the charge for a wave of content designed to take over social media.
Turn up the volume, sit back and enjoy.
